1931 1947 cigarettes

The early 1930s saw the beginning of the popularity of functional filters, beginning with the cork filter, which gave way to cellulose and other types of filters.

Cellophane, with an opening strip was introduced at the same time.

The 80mm cigarette was introduced into the marketplace, although it did not become popular until after World War II. 60mm cigarettes then began to be labeled as "regular" and the 80mm cigarettes as "king" or "modern" sized. Unfiltered regular size and filter kings were offered by most brands through the 1950s.

Although much has been written about the change of the Lucky Strike brand having to do with the green ink which contained copper being needed for the war effort resulting in a change in color to white. The amount of copper in the green ink was not significant, the change in color had more to do with marketing to women, who found the dark green less appealing. Designer Raymond Loewey redesigned Luckies' package in 1941, making the back and front patterns identical so that no matter what side down you placed your Lucky pack, it was identifiable as a Lucky Strike pack. This was different than all other brands which had a different front and back.

The war effort did result in cigarettes being wrapped in brown kraft paper liners rather than foil, and often they would be distributed without cellophane.

Standard tobacco stamps were replaced by duty free stamps for the military and those packs distributed by the Red Cross.

World War II cigarette ration packs

Cigarettes 1887 - 1930

 Cigarettes 1948 - 1958