crayola

COLOR ME IMPRESSED...

Binney & Smith, inventors of Crayola, were a leading manufacturer of red oxide paint for barns and the supplier of pigment to make car tires black (the native rubber made white tires). They expanded their business to pencils and chalk. Learning of a need for a better wax crayon, they introduced "Crayola" in 1903. They came in an eight pack - black, brown, blue, red, purple, orange, yellow and green. During the depression of the 1930's Binney & Smith had local farms around its Easton, Pennsylvania plant label the crayons, providing jobs for many people. Each farm labeled a specific color. In 1949 the 48-crayon box was introduced, and in 1958 the 64-crayon box with a sharpener. Over the years, colors have been replaced or retired and new ones like the "fluorescents" of 1972 were added. In 1996, the 100 billionth Crayola crayon rolled off the production line.