Click here for histories of:


The fourth Sailor Jack (new hat) appears in 1960 with the new foil and photographic box. Although changed in size, this pattern remains today.
In 1941, Jack is streamlined, carrying a single box and Bingo is no longer on a leash. This will last until 1956.
In the 20s and 30s boxes, Jack holds 3 boxes, and his dog, "Bingo" is on a leash. Boxes are labeled "Novelty" or "Prize" through the mid 1930s.
The first Cracker Jack package appeared in 1896. "Sailor Jack" was in the ads, but not on boxes