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Cellophane
The fourth Sailor Jack (new hat) appears in 1960 with the new foil and photographic box. Although changed in size, this pattern remains today.
In 1941, Jack is streamlined, carrying a single box and Bingo is no longer on a leash. This will last until 1956.
In the 20s and 30s boxes, Jack holds 3 boxes, and his dog, "Bingo" is on a leash. Boxes are labeled "Novelty" or "Prize" through the mid 1930s.
The first Cracker Jack package appeared in 1896. "Sailor Jack" was in the ads, but not on boxes